3 Key CTA Types For Your Cold Emails
CTA (call-to-action) is the final component of your email.

It helps you set the right direction for your communication. It directly influences how your intentions will be perceived by a person on another side. It literally either kicks you ahead or pushes back.

Before choosing the best CTA, think about this:

You already put great effort into writing a perfect email, so what do you expect to happen after your prospect reads it?

Based on the outcome, CTAs can fall into one of 3 groups:

  • Interest-based CTAs
According to the analysis of 304,174 emails conducted by Gong Labs, an interest-based CTA is the most effective one. Time is the biggest asset for your prospects. Instead of asking your prospects for a call, it makes perfect sense to validate their interest in conversation first.

Here are a couple of good examples:

- Are you interested in learning more about it?
- How do you like the idea to learn more?
- Open to learning more?

  • Discovery questions
This type of CTA can be a great way to show your curiosity and learn more about their internal processes, company, etc. Using such an approach, you eliminate the pressure on the prospect who hears from you for the first time. You explore and seek valuable insights that will help you understand if the conversation makes sense in the future.

Some of the examples you can use:

- What kind of automation have you incorporated into your outbound services?
- What is the #1 thing that helps your team effectively connect with such HR teams?
- What outreach channels do you find most effective to initiate the discussion with prospects?
- How do you invest in maximizing partner relations?
- Does this align with your current objectives or what would you consider as your main sales priority for this year?
- Could your team make use of an animated video for communicating your message?

  • Direct meeting requests
One of the most frequently included CTAs which over time has become much overused. Prospecting evolves and the human part of it becomes more and more crucial.

Asking for a meeting in your first message may be a pretty controversial step. At first glance, it may demonstrate your serious intentions. On the other hand, why would your prospect invest his time right away if you have 0 relationships in the past? This will not only be shot in the darkness, but it can also push your prospect back.


- Are you available for a quick 30 mins discovery call next week?
- Can we schedule a call on Tuesday to talk through applying these strategies for your team?
- When are you available to have a chat?
- Can we jump on a quick 15-minute chat to see if we can help each other in any way?